Peter / Pete / PK
Associate Creative Director / Writer
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Bud Light Pride

Effie Award Winner 2020

To celebrate the 50th anniversary of the Stonewall Uprising, we designed and released a limited edition bottle for Pride month and donated a portion of every case sold to GLAAD.

The initiative went on to receive 78 million impressions and 118 press stories in the first 5 days of release.

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