Peter / Pete / PK
Associate Creative Director / Writer
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#CarryWhatYouCan America

The internet loves a good challenge. Bottle caps, planking, we’ve all done them. And after a year of lockdowns, Budweiser wanted to get everyone back together for Summer’s first big holiday, Memorial Day weekend 2021.

So with an insane offer, we took to the web to challenge America to #CarryWhatYouCan and get back together with Buds. And like all great challenges, we got a big lift in mentions and impressions on social media.

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BUD_OldRow_Post2.jpg
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